Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. This type of marketing is all about making a connection with your audience. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Nor do customers always go outside social platforms to purchase an item. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Please do not hesitate to contact me. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? 1), WhatsApp (No. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Results: 975 travellers were analysed - the majority (817, 83%) being tourists. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. LINE is Japan's most popular social media platform. Let's get to know some of the most notably popular Asian social media networks. However, YouTube usage is catching up. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. SNOW is a South Korean messaging and multimedia app. And all thats despite long-running issues on internet access, speed, and costs. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Clicking on the following button will update the content below. Are you interested in testing our business solutions? Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Theres also one surprise social network coming out of Vietnam. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. That's why UGC is such a valuable tool. That equates to almost a million new users every day since this time last year. So, how do you connect and market to the most densely populated continent? WHO WE ARE? Release date refers to the date of access. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. statistic alerts) please log in with your personal account. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Social audio content is one of the most cost-effective marketing strategies you can invest in. Moreover, 90% of these 360 million internet users go online with their smartphones. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Posted 4:54:45 AM. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Ready to level up your brand's social media game in Asia? Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Which Countries Use Social Media the Most? Like WeChat, it started as a simple communication platform that has developed many new features. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. 64% will return to a store they have already bought from in the past. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. MPA joins industry leaders to discuss decarbonisation strategies. The Philippines, Singapore, and Vietnam also appear in the global top 15. And the number of internet users is still growing, too. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Business owners often go where their customers are. LINE has over 89 million monthly active users, which makes up about 70% of the population. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. There are various popular social media platforms in Asia. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Listen up, marketers! Profit from the additional features of your individual account. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Meanwhile, 36.6% use social platforms to fill their free time. In Taiwan, social media is hugely popular among internet users. And, guess what? With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. The most popular social media platforms. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. We are happy to help. Please create an employee account to be able to mark statistics as favorites. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. So how can you get your customers to create UGC for you? Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. [1]Conversational commerce surging across Southeast Asia And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. 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