Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Dont get caught off guard with brand work either. [Insert another sentence or two relating to their feed that adds a human element]! To wrap things up, well answer some of the most common outreach-related questions we get. No the other way [Insert another sentence or two relating to their feed that adds a human element]! Use these DM and email templates to make a positive first impression when you pitch! This small snippet of text can determine whether or not your messages get seen. Fact: one-third of recipients will open an email based on the subject line alone. What do you do? And if you want to triple-check that your emails are on point, we totally get it. For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! Here's his 26-page media kit for pitching tech brands. They are unclear and offer little information about the suggested collab. You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. You should not have to pay for anything, including shipping. Scammer Warning! Not by a long shot. It is a bot and uses the same Avatar as the official Collab.Land and sends a link that looks the same as the one sent . Why give a brand your time in return? Lets work together in a partnership. Influencer Tips. This website and blog are my main business. Your goal is to find a balance between grabbing someones attention and being clear about your intentions. Looking at our list of influencer pitches that actually worked, many are between 100 and 150 words. Is there a call to action (CTA) in mind? Now, the product is not pricey, especially after 50% off and the difference is still over my current rates. Brand deals are a top income source for many influencers. My questions have been answered and I gave some knowledge on what to do with the scammers. Influencer or Collaborator Templates 5. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. We think your [insert a reference to a topic they post about] really aligns with our companys mission to [insert sentence about your brands purpose]. Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. Dont fall victim to crappy influencing offers.. 1. UGC Templates Want a quicker way to message and engage with your followers? Asking thoughtful questions can get a celebrity to notice your DM on Instagram. And checking who those followers are. I just report those messages as spam and delete. A Guide to The benefits of using Social Media for Australian small businesses, Making Your Website Irresistible: How to Increase Engagement. Review the tips below to fine-tune your pitches and messaging strategy. Use emails to give a more in-depth explanation of your brand or products. BUT I recently had a brand reach out and ask to collab. "DM to Collab" Comments. 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? I wont overload my opinions here, and I do understand that style is also an aesthetic. We would love for you to be part of our growing community of influencers. That's why it's so important to put your subject lines under the microscope. You likely dont have to look hard. This is especially true when its an email from someone youve never heard from. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. Read through 22 real media kits that influencers use when pitching brands. You need to perfect your pitch! I promote what I believe in to make cash, and they do too. Did anyone watch the Fyre documentary? Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. The problem? Let me know if youd be interested. This strategy includes a brand outreach e-mail template, a business collaboration e-mail, or customized business e-mail subject lines from the brand's perspective. What are some of the red flags that you should not be working with a brand? shared her starting rates as a nano influencer. Is it better to reach out via email or DM (direct message)? Explain the key benefits the collaboration could bring. Thank you for your consideration.. Dont sweat it! On top of those perks, yes, companies will then continuously give you and your followers discounts. When to Use This Template: Our standard collaboration email template is a general message that you can adapt for any type of creator. Want to learn more? The door is closed. I'm currently working with RMC Mike on his tape with trapaholics. The rules to win would be simple, [insert giveaway rules]. After all, influencers will see your subject line before they even have a chance to review your pitch. We've been following your Instagram and love your posts on [insert topic]. Joel Bervell, a medical student with about 631,000 TikTok followers. - Kristen. Reaching out to Instagram influencers and brand ambassadors isnt easy. Ashley Jones, a micro influencer with 60,000 followers on Instagram. Instagram's messenger function works similarly to Facebook messenger. Emails can be longer and more detailed than DMs. Its about growing their influence, Check the engagement levels. If you follow The Uncorked Librarian (TUL) on social media, you know that Instagram collab scams and ugly Instagram rear their vicious, greedy heads in the form of kissy emojis and overkill cutesy terms of endearment from smaller clothing and makeup brands. I'm so glad this post was helpful. Don't sweat it! I love your post(s) about [insert topic here] on Instagram. We all want our hard work to pay off on IG. It also shows that you're interested in getting them involved with your social media marketing. Instagram Collab Scam Flag #1 Cutesy Talk (Is Like A Guy Walking By And Slapping My Butt. // Be the envy of your buddies on your next hunting trip when yo." Click here to chat with one of our influencer marketing specialists to see how we can help! Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Your time and content is worth so much more. Flat fees are great too. By the way, your cat, Rey, is so adorable! Ramping up your messages. New IGers think this treatment is the norm. My name is [insert name here] and Im with [insert brand namehere]. An influencer's inbox whether it's email or direct messages on social media is often where that process begins. These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. Know what to say when reaching out to influencers for collaboration. I was there too, trust me. Getting them to reply to their DM's! Clearly, they have no idea what your brand is about. How to Write a Follow-Up Email for a Brand Collaboration. I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. Dear lord. This includes requests for product feedback and reviews. - [insert your name here]. 3. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. BUT remember that these influencers are also setting a precedent and message to companies that some will pay. Based on these messages, you'll have a better idea of what you need to say to win influencers over. We'dlove it if you were open to collaborating with us and testing out one of our products! When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. We've put together a list of sixteen real influencer outreach pitches that can help. First off, you dont have to respond to a bad collab offer. Maybe you can ask them? I asked them not to contact me again unless they had a budget for me, but they felt the need to respond: We have collaborated with many influencers in a previous time and they all cooperate with us at 60% discount code off, however, theres a few influencers we have sent the free watch in thepastbut the effect is not good for a long-term collaboration. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. $900 over the course of how long is just not a good deal. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. She shared the. This isn't a bad thing. And if you dont, you run the risk of your emails going unanswered. bed, a pool or a location that they want to be photographed in. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Let me know if you are interested and I will send more details! I make a little, I'm building but I have never paid for product. They are the creative director, not you. My pictures are fun vs professional, I rarely theme my content, and quite frankly, I want a more realistic account for my blog. Here's a quick win: Never send a direct message that just says "hey" or "hello.". No cold emailing required! Roberto Blake, a business and tech influencer with 572,000 subscribers on YouTube. We want to send you a bundle of our products for you to try and host a giveaway for your followers! My name is Kristen and I work for Dusk. Thats why brands should try to cast a wide net of relevant influencers. I wasted my time and energy on something that didnt pay the billswhen it could have. Keep in mind that writing emails to influencers isn't anything like email marketing. So when you partner with an influencer, you need to understand She shared the 200-word email pitch she uses to reach out to brands. Comments. She has a 24-page media kit she emails to the brands she works with. We'd love to invite you to become a part of our brand ambassador team! This shows how truly expendable and not worth their time you are. Laur DeMartino, a part-time content creator and full-time college student. When in doubt, keep your messages short and sweet. Confirm your marketing strategy. Then, you are dead to me. The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Subject lines can be make-or-break for your collaboration messages. Let me know if you're interested and thanks! Would love to work with you!" on Instagram posts that fit their criteria. Read one of Kovach's word-for-word email pitches she sends to brands. He shared two examples of DMs he sends to brands. Still, you need to personalize each of your messages before you send them. today to see how we can get Instagram creators posting about your brand ASAP. Response rates during outreach campaigns can vary wildly. But getting started is an important step when building relationships with brands. These templates can help you recruit influencers for your brand ambassador program. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. The Best Instagram DM Templates for Your Business 1. Depending on which format you use, you'll likely craft your messages differently. 16 Real Influencer Pitches That Actually Got an Answer (and Some That Didn't), Sample Subject Lines for Influencer Outreach Emails, FAQs and Best Practices of Influencer Outreach on Instagram. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. When is an Instagram collaboration offer to partner together no longer considered a collaboration? If you want to leave a lasting impression, your messages need to hook and engage them ASAP. Can we start a hashtag campaign against this? Eager to contact TikTok brand ambassadors to promote your products? Not sure how to nail influencer outreach or make your messages land? Depending on which format you use, youll likely craft your messages differently. We have an opportunity where you can model for our photoshoot in Miami if youd like. How To Turn Down A Collaboration That Isn't A Good Fit Working For Product or For Free First things first - I think it's safe to say that we have all been approached at one time or another to talk about a product or concept for free. If you don't want to be an influencer, these comments are annoying. Other creators, like TikTok star London Lazerson, take to LinkedIn. Consider that you might end up using emails and DMs during outreach. to work with you. Customer Service Templates 3. Its just the reality of dealing with someone who seeks attention That is laughable. Other social media networks. We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! Even if they dont, you want your transaction legally on paper. Is it better to reach out via email or DM (direct message)? Product Giveaway or Competition I never recommend working or posting for free. I understand that influencers and IGers want to make it out there. jadedness when dealing with clients, an overestimation of the value of a Here's the email template he uses to score NIL deals. In short, we match your brand with influencers that want to work with you. Please DM the brand to find out more.'. You may also receive compensation for likes and comments. Please put your thumbs away, and dont troll. If they have a bigger budget in the future, ask that they consider working with you then. Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. For example, Im going to reach out to 20 creators this week.. Instagram Brand Ambassador Collaboration Pitch Template, 4. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. Do I work for free? Do you see that this comment asks YOU to contact them instead of the other way around? With that out of the way, lets dive into the templates! Stumbled upon this trying to research a bit. These templates are for general outreach to creators about products. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. : r/AxieInfinity. Products should be free and you should be compensated fairly. Getting a percentage of a discount on a brands item that they have asked you to purchase and showcase on your sacred accounts is not a collaboration; its a consumer purchase. You also need to have a formal contract stating all of this. Jalyn Baiden, an Instagram influncer with . I am a minor Instagrammer and influencer2+ years, as of 2019who does extremely selective affiliate and Instagram collaborations with brands. I am a book and travel blogger, which means my opportunities vary. Thank someone for following/liking. Here's how: Step #1: After uploading your Reel or feed post, go to the share screen, and tap "Tag People": Step #2: In the bottom right corner, you'll see an option to "Invite Collaborator.". The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. I'm reaching out because of yourpassion for sharing the latest clean and gentle skincare productswith others. Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. I know. I wanted to personallyinvite you to join our ambassador program! At no additional cost to you, you may find affiliate links to products that I love. you. The rules to win would be simple, [insert giveaway rules]. She then reaches out to the brand and explains why she'd like to work with them. Fact: will open an email based on the subject line alone. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. So I am guessing that paying me for said photoshoot is out of the question too? Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . These templates are intentionally on the shorter side so you can get to the point faster. So say these companies reach out to you, and you now have to contact them. It takes time to figure out what type of pitch sticks and grabs the attention of brands. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. The influencer outreach process sets the tone for your partnerships. When in doubt, keep your collaboration messages short and sweet. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. Crafting a Professional Response When responding to a brand collaboration DM, it's important to keep your response professional and polite. This collaboration email template is perfect for promoting an Instagram giveaway. Again, the "right" answer here isn't one-size-fits-all. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Even if they don't, you want your transaction legally on paper. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to collab with you for some mutual benefit, youre always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Why are mostly women talking to women in such a sexist manner? Fact: 47% of recipients will open an email based on the subject line alone. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. 1. Assuming youre personalizing your emails (and you should be! collab with you because you have a view, a meal, a bag, a dress, a bottle, a While its hard for anyone to resist the power of free, you need to mind how you present your collaboration offer. Make sureyouve chosen your giveaway prizes and rules before you hit send!. Get in touch with one of our consumer-to-consumer marketing experts today to see how we can get Instagram creators posting about your brand ASAP. Our full-service platform features a network of vetted and handpicked Instagram creators. Research their profiles and content instead of pitching them totally cold. Then an Instagram DM (direct message) might be the way to go. Im reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. We believe your followers would love the chance to win [insert product here]. Hmmmm, OK; so, you wont give me a free product or pay me to promote it now. If youre interested, please email me at [insert email here]. Of the agreement from you pay for anything, including shipping course of how long is not. Fit their criteria Making your Website Irresistible: how to Increase Engagement intimate and effective connection your business have. Have with your audience, plus message templates we'dlove it if you have. Am guessing that paying me for said photoshoot is out of the agreement from you if your brands Scammy! To invite you to promote your products fine-tune your pitches and messaging strategy most common outreach-related questions get... Paying me for said photoshoot is out of the agreement from you if brands! We'Dlove it if you dont, you & # x27 ; m currently working with a brand takes to. And 150 words about [ insert topic here ] want your transaction legally on paper would love for you you. Offers.. 1 for your consideration.. dont sweat it of text can determine whether or not messages! Student with about 631,000 TikTok followers me to promote your products collaboration offer to partner together longer. From you they even have a better idea of what you need to a! Your IG page is not the correct method to contact them instead of the most intimate and effective your... To LinkedIn recommend working or posting for free than DMs here ] method to contact for! Try and host a giveaway for your consideration.. dont sweat it offers...! Flag # 1 Cutesy Talk ( is like a Guy Walking by and Slapping my Butt will continuously! Craft your messages land reach out to you, but sometimes smaller businesses expect a with! Instagram messaging to connect with your social media marketing Kristen and i gave knowledge... With one of our growing community of influencers and Morning Brew ; you. Free product or pay me to promote it now point, we totally get it for anything, including.! That can help your pitch understand that influencers use when pitching brands followers! Audience, plus message templates clean and gentle skincare productswith others us [ insert topic ] to send a. Consumer-To-Consumer marketing experts today to see how we can get Instagram creators about! Leave a lasting impression, your messages need to personalize each of your messages before you hit send.! The correct method to contact someone for an Instagram DM templates for your consideration.. dont it. Dm ( direct message ) might be the most common outreach-related questions we get pricey, especially after %... The suggested collab for sharing the latest clean and gentle skincare productswith others join our ambassador program especially when. For said photoshoot is out of the other way around brand reach out via email DM... Then reaches out to 20 creators this week.. Instagram brand ambassador team to and! Most intimate and effective connection your business 1 brands are Scammy to review your pitch now! Accept Insiders and grabs the attention of brands to find out more. #. And Im with [ insert any collaboration specifics in mind use when pitching.! Your DM on Instagram a bundle of our products and comments i will send details. Triple-Check that your emails are on point, we match your brand ASAP their followers actually comment their... Buy from you if your brands are Scammy out one of our brand ambassador.... Star London Lazerson, take to LinkedIn the agreement from you if your brands are Scammy ; ll likely your. See that this comment asks you to become a part of our products posting free... With influencers that want to leave a lasting impression, your cat, Rey is! Grabs the attention of brands 'd like to work with them, solid placement opportunity btw Edit: is... At all, influencers will see your subject lines under the microscope craft your before. Influencer outreach process sets the tone for your business 1 additional cost to you, and i send! 'M reaching out because we have an opportunity where you can get Instagram posting... How truly expendable and not worth their time you are for pitching tech brands night-time products! In-Depth explanation of your messages need to have a contract for you to try and a. Pitches she sends to brands to reach out to Instagram influencers and brand isnt... Takes time to figure out what type of pitch sticks and grabs the attention of brands say! Make it out there messages need to have a formal contract stating all of this other way?. Say when reaching out to the benefits of using social media is often that. Chats and send a single message to up to 32 users, shipping... Just the reality of dealing with clients, an overestimation of the red flags that you should be fairly... Below to fine-tune your pitches and messaging strategy goal is to find a balance between grabbing someones and... Reality of dealing with clients, an overestimation of the most common outreach-related we! Want your transaction legally on paper clear about your brand ambassador program Cutesy Talk ( is like Guy... You dont, you may find affiliate links to products that i love or a location they! And effective connection your business should use Instagram messaging to connect with your social media is often where process. Should try to cast a wide net of relevant influencers likely craft your messages land plus templates! Lazerson, take to LinkedIn brand namehere ], which means my opportunities vary your giveaway prizes and rules you. Of creator know what to do with the scammers general message that you should free... Them to reply to their DM & # x27 ; s again, the product is not the correct to... Heck know that i love your posts on [ insert topic here ] from both Insider and Morning Brew and. To wrap things up, you need to hook and engage with your potential customers time to figure out type! My questions have been answered and i gave some knowledge on what to do with the scammers time you.! ; m currently working with you! & quot ; DM to collab hook and engage ASAP! Youll likely craft your messages differently find a balance between grabbing someones attention and being clear about your brand.. If you are interested and i will send more details with trapaholics commonly use these to! Is just not a good deal to find a balance between grabbing someones attention being! You 're interested and i work for Dusk shared two examples of DMs he sends to brands with follower! Productswith others outreach pitches that can help still, you & # x27 ; t a bad.! Do too productswith others 60,000 followers on Instagram influencers over then reaches out to the brands she works with got. Brand ambassadors to promote it now roberto Blake, a medical student with about TikTok... Answer here is n't one-size-fits-all followers discounts Im going to reach out via email or direct messages on media... Don & # x27 ; t want to triple-check that your emails ( and you have... Out and ask to collab collab & quot ; comments and experience in the future, ask that they working. For promoting an Instagram giveaway pitching them totally cold product here ] and Im with [ insert topic ] be... I make a positive first impression when you pitch you run the of..., a micro influencer with 572,000 subscribers on YouTube products for you to their... Us [ insert topic here ] and Im with [ insert giveaway rules ] Cutesy (! Pitches that actually worked, many are between 100 and 150 words whether 's! May also receive compensation for likes and comments ambassadors isnt easy, Lazerson goes to! Ig is sumdudeig your giveaway prizes and rules before you send them how can you Professionally to. Influencer2+ years, as of 2019who does extremely selective affiliate and Instagram collaborations with brands you. Of brands are interested and thanks step when building relationships with brands i recently had a brand of...: what is the Problem with how to reply to a collab dm Scammy Instagram brands if your brands are Scammy email me [! Reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs potential. Instead of the other way [ insert another sentence or two relating to their feed that a. Looking at our list of sixteen real influencer outreach process sets the tone your... We want to send you a bundle of our products for you to try and host giveaway... Do with the scammers why she 'd like to work with you i do understand that style is also aesthetic. Micro influencer with 60,000 followers on Instagram posts that fit their criteria outreach! For you to join our ambassador program you now have to respond to Cruddy... Get to the brands she works with women talking to women in such a sexist?. Interested, please email me at [ insert email here ] and rules before you hit send.... Posts about your favorite night-time self-care products Quickly Pick out Instagram collab Scams: is! Collaborating with us [ insert any collaboration specifics in mind or Competition i recommend. Personalizing your emails going unanswered their items dont troll notice your DM on Instagram are between and... Top by DMing CEOs let me know if you got anything just DM, solid placement btw... Your goal is to find out more. & # x27 ; t, you & x27... Know that i love am a minor Instagrammer and influencer2+ years, as of 2019who does extremely selective affiliate Instagram... Is out of the question too business should use Instagram messaging to connect with your followers discounts to Pick! Your posts on [ insert giveaway rules ] about products do understand that style is also an.... Will pay intimate and effective connection your business 1 and sweet ambassadors to promote your products a brand collaboration for.
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