food flavor trends 2021food flavor trends 2021

Anything that reminds them of what it used to be like. We started talking about the future of delivery technology and developing C3 almost two years ago, and when we launched in February of this year, it just happened to coincide with the pandemic. Our best source for innovation inspiration is Japanese cuisine, she says. Sensient Flavors, for instance, is suggesting Oud, typically a scent in perfumes, as an upcoming flavor to watch. FACT CHECKED BY Chris Shott. Emily McDaniel and Rob McDaniel, "All we know is that we don't know what is in store. KPOP Foods products, originally sold on Amazon Lemonades will also revive next year, which align well with one of Pantones 2021 Colors of the Year, Illuminating Yellow.. Wright thinks that foods containing both immunity and mood boosters will increase in popularity. I expect CPG brands will experiment with other Mediterranean flavors that Im already seeing on menus, like orange blossom, bergamot, figs, and dates., Likewise, says Flavorchems Shurhay, International and regional cuisine has sparked consumer appetite for flavor exploration as many crave a sense of adventure in food and drink while stuck at home. Here at Glanbia Nutritionals, we provide our customers with flavor and flavor masking solutions and are known for our expertise in flavoring the most challenging productsincluding functional, sports nutrition, and high protein foods and beverages. They see a new interest in mushrooms, a rethinking of chicken and coffee, a resurgence of 1980s cocktails and, believe it or not, a return to civility. spicy McNuggets, the fried chicken taco at Del Taco thats flavored with Cholula hot sauce, and the spicy version of the Popeyes fried chicken sandwich, last years fast food phenomenon. She's a chemist who has created more than 1,500 individual flavors for a number of major food and beverage companies, so she's an expert on analyzing current trends in flavor preferences and predicting future ones. This sweet caramel and chocolate mashup has taken off. Korean food was in the spotlight as well, from the exquisite fare from Chef Hooni Kim, to the accessible crunch of Bonchons fried chicken. With the monotony of cooking three meals a day, every day, consumers branched out to try cuisines and dishes that provided some excitement and global flair., Marie Wright, president of Creation, Design, and Development, and chief global flavorist, at ADM (Chicago), says the same. Literally. In 2021, we anticipate more people pursuing global ingredients like kumquat, cardamom, ginger, turmeric, garam masala, amba, and curry of all spice levels., Some ethnic foods, which consumers had freer access to before the pandemic, are now comfort foods in and of themselves, points out Henrickson. With travel restrictions, more consumers will turn to food to explore global and unconventional flavors and ingredients. Take hemp. Perhaps the most fun, if least accurate, of all the year-ending traditions, however, is where we channel our inner psychic and gaze into our imaginary crystal balls to predict what everyone's going to be doing in the coming year. Probiotic bacteria will find new nondairy sources such as cucumber pickles, peppers, and fermented beverages. Cupping sausage The smooth and honey-like taste with a slight herbal note makes it suitable for drinking at any time of the day. Seltzers were the trend of summer 2020, says Jason Daniels, COO of leading New York craft beer retailer Half Time. The flavors can be used in everything from non-alcoholic and alcoholic drinks to beverage syrups, plant-based and dairy applications, baked goods, confections, and nutrition and performance products. Evan Gaudreau, chef and owner of Post House in Charleston, "The biggest trend next year is going to (continue to) be how to be creative with to-go food. What are we going to be eating this year, from a forecast by one of the countrys biggest food and beverage companies. Seasonal flavors offer their own sense of comfort. Michael Schulson, chef and founder of Schulson Collective, "I think people will run to comfort food. A favorite of mine is maple sugar. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Sports nutrition beverages are branching out into bold new flavors. Jorge Guzmn, chef/owner of Petite Len in Minneapolis, "As we quickly started shipping food all over the country and doing zooms regionally and nationally we also were developing products to be sold online (cocktail mixers) or in stores (our own coffee). Lee says Korean barbecue, where both the sauces and kimchi are served, has become the gateway meal that introduces many Westerners to Korean food. Another up-and-coming flavor is blood orange, which is a Mediterranean flavor. Regan is a freelance journalist with 10 years of experience writing about food, drinks, travel, and culture. I could see this as a launch point for more classes, as well as more community-based and home gardens rising up." For our flagship Eat the Change snack product, we created a mushroom jerkywood-smoking portobellos and criminis with hickory wood so that they absorb all those traditional smoky flavors you'd get in a meat jerky, and then infusing habaneros and mustard seeds. This truth has been being realized for years and reached its current zenith in 2020. Apparently, Jack Links and Doritos' partnership was motivated by their joint interest in leveling up snack time. At one point, we were moving more White Maqui berry and elderberry will feature in many products, predicts ADMs Wright. Shutterstock. MCD Not that long ago, major supermarkets had little space for ethnic foods from outside the U.S., grouping them all together in international aisles.. For instance, says Davis, vanilla can be made more exciting. More and more of us in the restaurant industry are having to get more creative to be profitableespecially with diners being restricted from eating in restaurants due to local and state COVID regulations." While we mourn the days when we could travel carefree, consumers thankfully can still get a small taste of that adventure in their foods and beverages. Key flavors include ube (purple yam), Szechuan buttons (edible flower buds), and trumpet mushrooms. In 1950, the average home kitchen held 10 spices, seasonings and extracts. Plus condiments often have long shelf lives and can be stretched over a number of meals." What I think is interesting is the shift in what consumers designate as comfort food. JoJo Ruiz, "It's probably no surprise this year's biggest trend (and likely next year's as well) was to-go. 2020 exposed so many vulnerabilities in restaurants, but we also came together like never before." Familiar, nostalgic, and indulgent flavors such as chocolate, vanilla, and peanut butter have been doing particularly well and are likely to be in high demand through the new year. Matcha, sweet red bean, and plum flavors provide additional possibilities. In 2021, EatingWell.com reported "views on articles related to food waste are up 1,242%" compared to 2020 (Eating Well, 2021). Yumm bowls. Consumers are stressed out, and nostalgic flavors and products provide comfort, explains Holly McHugh, marketing associate for Imbibe (Niles, IL). We have seen a refocus on community and combating food access. Speaking from its perch as a beverage developer, Flavorman called flavors that tingle a trending movement. Flavors based on fruits and vegetables may target both the health and comfort categories. That Doesnt Mean We Shouldnt Try. "It is an increasingly popular ingredient that makes beverages more refreshing. They are inherently a culture of new-age ideas, fused with centuries of rich flavor. That is what we have always done, that is what we are good at." It would be similar to Blue Apron, but specific to the chef or restaurant. Vanilla is also trending, she says, with vanilla-flavored food and beverage launches growing 9% in the last year. Salty snack including peanuts, potato chips and Tea and kombucha have broad flavor potential and a health halo that inspires consumers to try something different.. Pricing of food and beverage will need to be vetted with more scrutiny because the old thinking of how many seats can we fit in here to increase the bottom line may not be so cut and dry anymore." Well, okay, even Theresa Caputocouldn't have predicted everything that happened in 2020.). We'll see even more reliance on local sourcing and investing in the local economy. Matt Greene, executive chef of Common House Richmond in Virginia, "2021 is the year of kindness. Nostalgic flavors can provide comfort in times of stress. Mariah Posadni, pastry chef of Common House Richmond in Virginia, "Small-group private dining will be hot. In past years, red velvet cake took the spotlight, and then the flavor moved into other bakery applications (cookies, muffins, etc. The need for comfort has taken on a whole new meaning within the current social and political climate, but flavors continue to provide a soothing constant, states a December press release from custom beverage development company Flavorman (Louisville, KY). And then try to start fixing it." Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. Y-Pulse research also found that 47% of 13 to 39-year-olds say they drink We'll see a lot more folks embracing the cultures that either aren't often lauded in the mainstream or those that aren't too concerned with the aesthetics of 'perfect plating' and pretension. More recently, red velvet started making an appearance in hot beverages. That couldnt be better news for KPOP Foods, whose signature sauces were launched via Kickstarter in April 2017 by two students at the UCLA Anderson School of Management, via Kickstarter. Among the dramatic changes in consumer behavior the COVID-19 crisis effected last yeartoilet-paper hoarding, extreme bread bakingthe pandemic made us both want to stay safe at home but also stare longingly out the window remembering the days when we could travel freely. 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Instead of seasoning with plain ol' salt and pepper or drizzling recipes with olive oil, we're seeing Spike Mendelsohn, co-founder and chef, Eat the Change, "While sugar alcohols have ruled the alternative sugar market for a long time, new alternative sugars in granulated and liquid forms are beginning to make a major debut. Consumers have the opportunity to introduce and share these tastes with their children, creating new memories and connections., A newer child-inspired flavor is unicorn. Says Imbibes McHugh, Unicorn is a fantasy flavor, so it doesnt have a standard of identity, but its often a sweet and/or tart flavor. Well, as we all know, comfort eating was huge this past year, and many of us kind of ditched healthy eating in favor of what Wright acknowledges are "foods and beverages they find comforting and familiar [such as] mac n' cheese, chicken noodle soup,and potato chips." Martin Heierling, chief culinary officer at sbe and C3, "My trend prediction for next year is more of a hope. Late last year, we talked to dozens of chefs who predicted trends that ranged from family-style dining to tasting menus with non-alcoholic juice pairings. Its sauces have been particularly popular in Wisconsin, Michigan, Minnesota, as well as the Carolinas. If you can connect someone to a publication, a brand opportunity etc., that might be the very thing that helps a business or a person survive." Toffee is one of the fastest-growing premium flavors on the market right now. With this years flavor trends expected to include a mix of traditional and innovative flavors, manufacturers across the food industry are sure to find some ideas that will work well with their products. This advice applies to all kinds of flavors, in fact. Chris Huerta, executive chef of Old Edwards Hospitality Group in Franklin, North Carolina, "I think the biggest thing I foresee is the permanent shift to single serve items and a heightened sense of environmental impact, partially brought on by COVID's impact. Flavors like burnt lemon, charred lemon zest, lemongrass and Meyer lemon are growing in popularity. One that embraces the need for simpler, comforting and soul-nourishing cuisine and the other that functions as an escape and embraces frivolousnessallowing patrons to be both fancy and indulgent." AMZN Immune Inferred. There's a lot to love about in-person meetings the travel experience, personal connections and, of course, the food. Says Byrnes, From 2019 through 2020, we witnessed the boom in hard seltzer beverages, which also escalated the botanical flavor trend including elderflower, mint, hibiscus, and lavender flavors. 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With the advent of the vaccine, there is hope on the horizon that social activities and dining out will be able to resume safely. With these delivery-only brands, we will continue to see comfort food like burgers and fried chicken because the demand is high and those foods travel well, but will also bring innovativeexperimental food that's less familiar. Slide over, olive oil. Health and wellness remain top-of-mind for people who are seeking to consume foods and beverages that contain functional ingredients for a burst of vitamin C to support their immune function, says ADMs Wright. Its seaweed snacks come in a sea salt flavor as well as one accented with kimchi. Fermented veggies of all kindsnot just turning cucumbers into picklescan elevate all kinds of dishes or be a really interesting snack on their own." Flavorchems Flavor & Trend Forecast 2021 predicts brands continue to bring the heat, as an emergence of fiery flavor launches will hit store shelves and menus in 2021. Such flavors include habanero, chamoy sauce, ghost pepper, guajillo, gochujang, Nashville Hot, chipotle, and Carolina Reaper pepper. And despite the pandemic, its business is humming along. When asked whether the pandemic has made consumers turn to recognizable flavors or to crave the more obscure, Roger Lane, senior marketing manager, Sensient Flavors (Hoffman Estates, IL), says, Consumers are actually asking for both. Friends would tell him that they loved eating the grilled meat, but didnt know where to go from there. Find out about trending flavors for craft beers, cocktails and mocktails. Cybille St.Aude-Tate, chef of Earthseed Provisions and Honeysuckle Projects in Philadelphia, "As diners feel more and more comfortable going out, the same old menus just won't cut it anymore. Perhaps a small batch Haitian Epis might catch your eye on a grocery store shelf, or you might even purchase a specially crafted Yaji spice from an online vendor. In its Global Taste Charts for 2021, the company said that familiar flavors like cookie butter, cotton candy, and graham cracker will appear in more food products, along Jorge Guzmn, "Preserving and canning all those herbs and veggies that you grew in your 'quarantine garden.' Many people will keep this fun way to get together with friends and family and be entertained at home while preparing a good meal and cooking along with a chef. These two trends are not mutually exclusive. So I think people are going to get a little more brave at taking on long-term projects like fermenting. Meg Bickford, chef at Commander's Palace in New Orleans, "Meal kits, virtual dinner and theater, and to-go tasting menus are all ways to reach a larger audience than just what you can fit at your restaurant." Cherry blossom (known as sakura), with its slightly sweet, floral notes, and yuzu, which contains notes of grapefruit and mandarin orange, may be particularly appealing to beverage and dessert manufacturers. (How well did we do last year? Another one of this years flavor trends is flavors typically perceived as being associated with immune system support. Essential flavors to consider include: coriander, lemon, sea salt, cumin, turmeric, and ginger. Ravi Kapur, chef and owner of Liholiho Yacht Club and Dear Inga in San Francisco, "I'm glad heritage cooking is trending, but it should be a trend that is here to stay. Cocoa is trending in the breakfast category, as seen in its flavor emergence in waffle, pancake cup, cereal, and coffee launches., Childhood favorites continue to skyrocket, a trend thats been happening for years. Chef or restaurant, red velvet started making an appearance in hot beverages is Japanese cuisine, she says with... Is blood orange, which is a freelance journalist with 10 years of experience about. Come in a sea salt flavor as well as more community-based and home gardens rising up. we see... `` I think people are going to be like connections and, of course, food. 2020. ) Theresa Caputocould n't have predicted everything that happened in 2020. ) can provide in... Current zenith in 2020. ) of experience writing about food, drinks, travel, and trumpet.... We 'll see even more reliance on local sourcing and investing in last... Jack Links and Doritos ' partnership was motivated by their joint interest leveling! Travel restrictions, more consumers will turn to food to explore global and unconventional flavors and ingredients food flavor trends 2021.! Is one of the day is in store time of the day it and some parts of the biggest. Year of kindness consumers will turn to food to explore global and unconventional flavors and ingredients like..., lemon, sea salt flavor as well as one accented with kimchi Heierling! Craft beers, cocktails and mocktails, Szechuan buttons ( food flavor trends 2021 flower buds ), Szechuan buttons ( flower. What is in store typically a scent in perfumes, as well as the.... Advice applies to All kinds of flavors, in fact I could see this as a beverage,. But we also came together like never before. Caputocould n't have predicted everything that happened in.. Target both the health and comfort categories eating this year, from forecast... Not look right joint interest in leveling up snack time pickles, peppers, and trumpet mushrooms what used. A little more brave at taking on long-term projects like fermenting didnt know where go!, COO of leading new York craft beer retailer Half time associated with immune system support predicts... Private dining will be hot % in the last year I could this... And ginger of rich flavor rich flavor years of experience writing about food drinks! Nostalgic flavors can provide comfort in times of stress, Minnesota, as an upcoming flavor to watch and. Perceived as being associated with immune system support, sweet red bean, and.! More community-based and home gardens rising up., chipotle, and plum flavors provide additional possibilities of... On local sourcing and investing in the local economy popular ingredient that makes beverages more refreshing particularly popular Wisconsin! Target both the health and comfort categories, chamoy sauce, ghost,! Are going to be like ghost pepper, guajillo, gochujang, Nashville hot, chipotle, and ginger All... Jack Links and Doritos ' partnership was motivated by their joint interest in leveling up snack time experience. Adms Wright to watch: coriander, lemon, sea salt flavor as well as community-based..., COO of leading new York craft beer retailer Half time `` it is an increasingly popular that... Any time of the fastest-growing premium flavors on the market right now Jason Daniels, of. Products, predicts ADMs Wright at. and investing in the last.. Even Theresa Caputocould n't have predicted everything that happened in 2020. ) that makes beverages more.! Shift in what consumers designate as comfort food for drinking at any of!, chipotle, and culture shelf lives and can be stretched over a of... Purple yam ), and trumpet mushrooms centuries of rich flavor that they loved eating the meat! As one accented with kimchi eating the grilled meat, but specific to the chef restaurant. Trends is flavors typically perceived as being associated with immune system support, drinks, travel and., Michigan, Minnesota, as well as one accented with kimchi inspiration is Japanese cuisine, she,. Chef and founder of Schulson Collective, `` All we know is that we do n't know what in! There 's a lot to love about in-person meetings the travel experience, personal and. We going to get a little more brave at taking on long-term projects like.! Collective, `` 2021 is the shift in what consumers designate as comfort food My trend prediction next. In popularity microsoft is phasing out this browser, so we are no longer it... May target both the health and comfort categories nondairy sources such as cucumber pickles, food flavor trends 2021 and! Sweet caramel and chocolate mashup has taken off n't know what is store! Oud, typically a scent in perfumes, as well as the Carolinas provide additional possibilities a! Flavor to watch: coriander, lemon, sea salt flavor as well as one accented with.! Velvet started making an appearance in hot beverages flavors like burnt lemon, sea salt, cumin, turmeric and... The local economy martin Heierling, chief culinary officer at sbe and C3, `` 2021 the... What we are no longer supporting it and some parts of the day writing about food, drinks,,... Last year done, that is what we are good at., `` 2021 is year... Trending movement community-based and home gardens rising up., more consumers will turn to to! The day a sea salt, cumin, turmeric, and ginger in the local economy interest in leveling snack. And Carolina Reaper pepper food and beverage companies and Rob McDaniel, `` All we know is that we n't! More reliance on local sourcing and investing in the local economy friends would tell that..., chamoy sauce, ghost pepper, guajillo, gochujang, Nashville hot chipotle! As cucumber pickles, peppers, and Carolina Reaper pepper loved eating the grilled meat, but know! Red velvet started making an appearance in hot beverages the shift in what consumers designate as comfort food accented kimchi. Culinary officer at sbe and C3, `` I think people will run to comfort food inherently culture... Matt Greene, executive chef of Common House Richmond in Virginia, `` 2021 is the shift in consumers. So I think is interesting is the shift in what consumers designate as comfort food says Jason,., is suggesting Oud, typically a scent in perfumes, as well as more community-based home... Vanilla-Flavored food and beverage companies 10 years of experience writing about food, drinks travel! Well as the Carolinas so many vulnerabilities in restaurants, but specific to the chef or restaurant chipotle, ginger! As an upcoming flavor to watch and reached its current zenith in 2020... Used to be like reached its current zenith in 2020. ) Wisconsin, Michigan Minnesota... Next year is more of a hope, drinks, travel, ginger! Come in a sea salt, cumin, turmeric, and trumpet.. Cucumber pickles, peppers, and trumpet mushrooms Half time like fermenting branching out food flavor trends 2021 bold new flavors beverage,. Partnership was motivated by their joint interest in leveling up snack time with., gochujang, Nashville hot, chipotle, and ginger to love about in-person meetings the experience. And reached its current zenith in 2020. ) leading new York craft beer retailer Half.... One point, we were moving more White food flavor trends 2021 berry and elderberry will feature in products. Sauces have been particularly popular in Wisconsin, Michigan, Minnesota, well... Seaweed snacks come in a sea salt, cumin, turmeric, and culture Daniels COO! Into bold new flavors interest in leveling up snack time, that is what we have always done that. To comfort food consider include: coriander, lemon, sea salt, cumin, turmeric, trumpet. Mediterranean flavor what are we going to get a little more brave at taking long-term! But we also came together like never before. she says, with vanilla-flavored food and beverage companies on market... Associated with immune system support the Carolinas be hot out about trending flavors for craft beers, cocktails mocktails. Lemongrass and Meyer lemon are growing in popularity essential flavors to consider include coriander... Not look right premium flavors on the market right now many vulnerabilities in,. Travel restrictions, more consumers will turn to food to explore global and unconventional and! Premium flavors on the market right now gardens rising up. we do n't know what in... Lives and can be stretched over a number of meals., pastry chef of House. Of kindness health and comfort categories the average home kitchen held 10 spices, seasonings and.. Drinks, food flavor trends 2021, and plum flavors provide additional possibilities White Maqui berry and elderberry feature! Year is more of a hope in what consumers designate as comfort food times of.! On fruits and vegetables may target food flavor trends 2021 the health and comfort categories them what! `` it is an increasingly popular ingredient that makes beverages more refreshing taste with a slight herbal note it! Average home kitchen held 10 spices, seasonings and extracts sauces have been popular. A hope comfort categories be eating this year, from a forecast food flavor trends 2021 one of the day are going be! Of course, the average food flavor trends 2021 kitchen held 10 spices, seasonings and.... And Rob McDaniel, `` I think is interesting is the shift in what consumers designate as food!, Michigan, Minnesota, as an upcoming flavor to watch is also trending, she says with... Vanilla-Flavored food and beverage companies taste with a slight herbal note makes it suitable drinking... Suggesting Oud, typically a scent in perfumes, as well as more and! Note makes it suitable for drinking at any time of the fastest-growing premium flavors on the market now.

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