Offering an advanced masterclass for graduates of your first can also help you determine the success of your teaching. But for me, theres nothing better.. And it doesnt need to be a huge resource either. Email #10 [Next day]: Final hour countdown. Your final consideration is your audience. Edupreneurs are increasingly discovering the appeal of intensive learning to improve their teaching, interact directly with their learners, and raise their bottom line. How do I get more? Current workbook just isnt shareable or fun, and doesnt make me feel closer to Malcolm as I do the exercises. Are they complementary, or will they produce opposing results? That's a steal in my opinion. In comparison, a three-page checklist on monetizing a blog is an excellent lead magnet because it provides immediate bite-sized information to your prospects. Eventually, I envision Masterclass being the platform where fans go to connect with Masterclass, on all fronts. Building stuff at SprintRay. Some days, I need a pick me up. If you want to learn more about optimizing your landing page for conversions, I recommend reading this article. If that sounds like you, read on and learn everything you need to know about how to plan, market, price, and host a masterclass. I will make sure my family, school, and workplace hear about this for the next year. I have a feeling that this realm of the product is included for an attempt at moving towards B2B sales. Here are my top picks for hosting a masterclass Free Masterclass Hosting Platforms 1 - Facebook Live 2 - YouTube Live 3 - Zoom Premium Live Masterclass Platforms 1 - Webinar Ninja 2 - WebinarJam Premium Masterclass Platforms For Advanced Learning 1 - Thinkific ( Full Review) 2 - LearnWorlds ( Full Review) Why masterclasses succeed WOW. MasterClass is the streaming platform where anyone can learn from the world's best. And when your subscribers sign up as customers, you can add them to your premium masterclass session. It should address an urgent and well-defined problem. Curate sharable images and short video clips that make your masterclass look fun and engaging. But if you dont have an email list, youll need to set up a sales funnel for your masterclass. Yes, you obviously want to cover your costs, but your price should suggest the level of value you feel you can help your learners achieve and it should also reflect where a masterclass sits relative to other products and services you offer. Consider your purpose and goal in relation to each other. I dont use adblocker on Youtube, on the off chance I get a great ad like this. These courses are great, but I want to see myself wearing Steph Currys shoes in 5 years. Once they sign up to your email list, youll add them to your autoresponder email sequence that nurtures and moves them close to the eventual sale. Starting this process early means you can identify mistakes youre making in the planning of your masterclass before its too late to change them. Show me his progression as a human. While you dont have to be the worlds expert in your topic, you do need to have fairly deep expertise, and, perhaps more importantly, you need to be committed to distilling that expertise to what is most essential for your students. It is simultaneously binge-worthy, educational, and thought . How do I prove that I love Malcolm? In an age where education is mostly a commodity, Masterclass sells a dream. All these tools offer marketing automation and segmentation features. Kimberley, Your email address will not be published. Today, Ill be doing a product analysis of Masterclass. What you actually do and say in the masterclass will, of course, be guided by the specific topic and the outcomes you aim to help your learners achieve. These numbers would tell us if our content is interesting, which artists are most interesting, and if our platform as a whole is effective at cross-contaminating users to multiple celebrities. MasterClass costs $180 annually, which breaks down to $15 per month. You might think your job is done by now, but its not. For example, when you email your subscribers, you can create a different follow-up email for the users who open your email and click a link in your message than those who dont. I quickly figured out the details (I would buy the membership, my friend would Venmo me $90) and we went for it. Once you create a lead magnet, move to the next step. Integrate your landing page with your email marketing software. By building a product that connects fans intimately with celebrities and their lives, they will make users very happy and make a lot of money. What percent of students finish a class they start? But what about opportunities to snag front row seats at the next concert? Masterclasses are usually intended to be more interactive than other online learning formats, so dont forget to include plenty of space for learners to ask questions or get feedback. Create a family plan, and make people feel like theyre getting a deal by asking friends to join in. In general, prospective learners are going to expect and appreciate a certain level of professionalism from anything called a masterclass and both your communications about the offering and how you host it need to reflect that. Which is why I recommend using Thinkific for hosting and managing your masterclass, and ConvertKit for email marketing automation. Funny note: I got a lot more emails when I had a non-subscribed account, as opposed to now with my paid account . Their target user is likely someone who is highly educated, is upper-middle class, and a young adult who pursues a few different hobbies in her free time; Jenny, a 30-year-old software engineer at Facebook who enjoys cooking and blogging, and dreams of writing her own book one day. It could be as simple as 3 hours a day, footwork one day shooting the other. Psychographics is the social study of lifestyles, attitudes, . These are my biggest takeaways from my experience using Masterclassframed through the lens of Acquisition, Activation, Retention, Referral, and Revenue (AARRR). Word of mouth acquisition! Your reason for wanting to run a masterclass is entirely personaltheres no right or wrong motivationbut whatever that reason is, it will inform the way you plan your masterclass, so be honest with yourself about what you really want to achieve. I agree that the term is starting to be overused. Learning Revolution founder Jeff Cobb is an expert in online education and the business of adult lifelong learning. There just arent any triggers for me to need to return. Ill note, too, that weve used a similar sort of hot seat model to facilitate mini-masterclasses over the years at Learning Technology Design. Here is also where I see potential for a B2B offeringcos pay for employees to learn how to perform at the top of their game in the day to day. Other times, MasterClass places its instructors within a setting to help set the learning mood. MasterClass is an online platform that offers unlimited access to its 180+ classes from 11 top categories, including photography, cooking, writing, acting, music, sports and more. However you choose to present and monetize a masterclass, hosting one can be an incredible boost to your career. Once your masterclass is over, its worth reflecting on how it performed. Email #4 [2 days later]: Share free actionable advice. Just rip Spotify heretell me Im one of the only people who have finished Malcolms entire lesson plan, and because of that I get early access to something hes done. Finally, navigation is weird as hell. This ensures that all your learners are keeping up with the material and have the opportunity to shape it to their needs. Heres how my Masterclass experience went. A masterclass is a class in a specific discipline taught to serious students of the discipline by someone who has achieved mastery within the discipline. different interfaces that you can watch videos from. And thats the whole point of value-based pricing: neither the format nor the underlying costs matter. Give me his daily gym schedule when he was 15. Identifying a target market is an integral part . Every single lesson has been incredible. The course is packed with more value then you can find in years of studying marketing. I could be totally wrong about the numbers, but either wayI think they could boost their referral rates further and increase revenue significantly. If that isnt the case, its time to think about your target audience and how best to reach them. Finally, as already hinted, the master of masterclass is an important consideration. Was there an unexpected boost in sales of your ecourses, more sign ups to your mailing list, or an increase in visitors to your website? If you go the sponsorship route, be absolutely sure to communicate to your learners that whatever they end up paying for your masterclass (including attending free) is possible because of the generosity of the sponsor. Masterclass is a luxury learning experience, where students are taught by the most recognized celebrities in each field. What knowledge or ability will they have at the end of the masterclass that they lacked at the beginning, and how will it impact their lives? Email #1: Welcome email with a link to your lead magnet. There are three key factors you can consider when evaluating the outcome of your masterclass: The financial success of your online masterclass is probably your most important consideration. How? These two considerations might seem similar, but between them, they will form the basic premise of your masterclass. But I prefer ConvertKit because of its ease of use and robust features. And even then, I had to go out of my way to find someone to gift my subscription to. And, of course, dont forget to encourage attendees to tell their friends and/or professional colleagues about your masterclass and leave reviews. It is two days later. If so, thats a long-term success. Whats an autoresponder series? Anyone want to split a $180 year long Masterclass membership with me? 1. Some days, I need a hype man. Onboarding celebrities is probably the highest leverage activity for their business, and the acquisition of users is the most straightforward way to measure its outcome. Im inspired during a Masterclass lesson. Reach out to your existing networks. If your login is linked to Google, Facebook, or Apple be sure to login with your social account. Where else could I learn from these two? Malcolm Gladwell also has a workbook you can practice alongside his courses. So, in this post, well cover everything you need to know about creating and hosting a true online masterclass. People want to feel like theyre getting closer to the top, associate themselves with the best, and will pay to learn from prominent role models teaching their craft. Thank you for putting this together and sharing your knowledge and experience. This is why millions of marketers use it to drive traffic to their lead generation campaigns. Our instructors are the best in the world. (And, in my opinion, Masterclass classes arent really masterclasses they are just well-produced lectures.). Visit website to see the MasterClass pricing table. MasterClass Single Class Pass, $90; MasterClass All-Access Pass, $180 or $15/month. Now that youve created a lead magnet for your masterclass and have your landing page ready as well, its time to start marketing it to your target audience. And yet, I have not found a reason to return. Acquisition! That means dropping workbooks (in its current iteration) and doubling down on making users feel an intimate connection to their heroes. Platform where fans go to connect with masterclass, and ConvertKit for email marketing software form the basic premise your! Add them to your prospects a three-page checklist on monetizing a blog is an expert in education. Because it provides immediate bite-sized information to your lead magnet process early means you masterclass demographics... 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